The Globe and Mail interviewed East Side Games CEO Jason Bailey, who discussed his studio’s support for an Ancient Forest Alliance campaign:
A Vancouver-based video-game company has joined an environmental group’s quest to protect a bald eagle habitat, and plans to integrate the bird of prey into its games.
East Side Games announced its support for the Ancient Forest Alliance initiative during a news conference Wednesday. Jason Bailey, the video-game company’s chief executive officer, said he is writing a “significant” cheque to the environmental group. But he said the company’s contribution won’t stop there.
“There is a plan to integrate this campaign directly into the games,” Mr. Bailey said. “… to take an eagle character and put it directly into the games … and make it one of the awesome items in the game that you really want to have – that will also increase awareness of this campaign.”
Check out the rest of the article at The Globe and Mail!