Background: This Privacy Policy describes Eastside Games Inc.’s (herein referred to as “ESG”) policies and procedures on the collection, use, and disclosure of your information when you use our website and any of our mobile games (herein referred to as the “ESG Properties”). We will not use or share your personal information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to personal information we collect by other means (including offline) or from other sources.
Information Collection and Use: ESG collects and processes personal information based on the following legal grounds: (1) to perform our contractual obligations to provide access to and enable transactions on the ESG Properties; (2) for our legitimate business interests, including to analyze usage, diagnose technical issues, maintain security, personalize content, and monitor aggregate metrics; (3) with your consent, where required; and (4) to comply with our legal obligations. We process personal information only to the extent necessary to fulfill these purposes.
Detailed Data Collection: We collect and process the following categories of personal and non-personal information:
User-Provided Information: You provide us information about yourself, such as your name and e-mail address. We may use your email address to send you notices related to ESG, including any notices required by law. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.
User Rights and Compliance: You have certain rights regarding your personal information, including the right to access, correct, and request the deletion of your data. You also have the right to object to the processing of your personal data and opt-out of marketing communications. You can exercise these rights by contacting our Privacy Officer (see details below). We are committed to complying with applicable privacy laws and ensuring that your data is processed lawfully, fairly, and transparently.
Cookies and Third-Party Services: When you visit our website, we may send one or more “cookies” – small data files – to your computer to uniquely identify your browser. A cookie may convey anonymous information about how you browse our website to us but does not collect personal information about you. Persistent cookies remain on your computer after you close your browser so that your browser can use it on subsequent visits to our website. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly if the ability to accept cookies is disabled. We may also use third-party services to enhance your experience or analyze our website's performance, and these services will adhere to their privacy policies. We use the following types of cookies:
Data Retention and Deletion: We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. When personal information is no longer needed, we will securely delete or de-identify it. Legal requirements may necessitate retaining certain data for longer periods.
Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to help them understand usage patterns.
How We Protect Your Information: We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to us or guarantee that your information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach, where required by law. We will also notify affected individuals without undue delay when the breach is likely to result in a high risk to their rights and freedoms. Such notification will include:
Minors: We do not knowingly collect or process any personal information from individuals under the age of majority or anyone who does not understand or agree to this Privacy Policy. The ESG Properties are not directed to any person under the age of majority. If you are under the age of majority in the jurisdiction from which you wish to access and use the ESG Properties, or do not understand or agree to this Privacy Policy, we kindly ask you not to disclose or communicate any of your personal information to us (any information that would allow you to be personally identified). If we are made aware that we have unknowingly collected any personal information from a minor, and are asked to erase such information from our database, we will do so promptly. By accessing the ESG Properties, and by sharing any of your personal information through the ESG Properties, you represent and warrant to us that have reached the age of majority in the jurisdiction from which you are accessing the ESG Properties. If you are a minor, please do not access, use or browse any of the ESG Properties.
International Data Transfers: Your personal information may be transferred to, stored, and processed in countries outside your home country. For transfers from the EEA, UK, or other jurisdictions with data transfer restrictions, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, UK authorities, or other relevant regulators. We ensure that any third-party service providers who may access your data are bound by these same protections. You can obtain a copy of these safeguards by contacting our Privacy Officer. These transfers are necessary to provide our services and fulfill our contract with you.
Links to Other Websites: We are not responsible for the practices employed by websites linked to or from the ESG Properties, nor the information or content contained therein. When you use a link to go from the ESG Properties to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website's own rules and policies.
With respect to our mobile game Original Squishmallows Match, please note the following:
COPPA Compliance: We are committed to protecting the privacy of children under the age of 13 in accordance with the Children's Online Privacy Protection Act (COPPA). Our practices regarding the collection, use, and disclosure of personal information from children are as follows:
Changes to Our Privacy Policy: If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it, and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. We recommend that you check this Privacy Policy periodically for updates.
If you have any questions about our practices or this privacy policy, please contact our Privacy Officer at privacy@eastsidegamestudio.com or send mail to Eastside Games Inc., to the attention of Privacy Officer at 3104-1055 Dunsmuir St., Vancouver, British Columbia V7X 1G4, Canada.
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